Aunt Jemima Brand to Change Name and Images over Racial Stereotype
Quaker Oats was planning to remove the name and image of Aunt Jemima from the brand to fight against racial inequality.
The company announced Friday that the brand would get new branding and new packaging before the end of 2020. The new name would be announced at a later date.
Additionally, the company said it would continue the conversation by gathering diverse perspectives from both its organization and the Black community to make the brand appealing to everyone.
The 131-year-old brand of syrup and pancake featured a woman named Aunt Jemima, who was initially dressed as a minstrel character.
The founders of Aunt Jemima reportedly borrowed the name from a song that often performed in blackface.
People on social media called out the company for continuing to use the image.
Several other institutions were making changes to address longtime racial insensitivities following the nationwide protests against racial injustice.